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Market Chatter: McDonald's Ending its AI Drive-Through Partnership With IBM
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Market Chatter: McDonald's Ending its AI Drive-Through Partnership With IBM
Jun 18, 2024 5:33 AM

08:13 AM EDT, 06/18/2024 (MT Newswires) -- McDonald's (MCD) is ending its test of AI drive-through technology in partnership with International Business Machines ( IBM ) , CNBC reported Monday, citing a McDonald's memo sent to franchisees late last week.

The Automated Order Taker service deployed in more than 100 restaurants will be shut down no later than July 26, the report added, citing the memo.

The technology faced difficulties in interpreting different accents and dialects, which impacted order accuracy, CNBC said, citing two unnamed sources familiar with the technology.

"As we move forward, our work with IBM ( IBM ) has given us the confidence that a voice ordering solution for drive-thru will be part of our restaurants' future," CNBC quoted a McDonald's spokesperson as saying.

"IBM ( IBM ) also is now in discussions and pilots with several Quick-Serve Restaurant clients who are interested in the AOT technology," an IBM ( IBM ) spokesperson told CNBC.

Neither McDonald's nor IBM ( IBM ) immediately responded to MT Newswires' requests for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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