09:36 AM EDT, 10/23/2025 (MT Newswires) -- Microsoft ( MSFT ) is pushing its Xbox game console unit to increase profit margins to levels well above industry average, Bloomberg reported Thursday, citing people familiar with the business.

The tech giant has set a companywide profit margin target of 30%, which has led its gaming division to cancel products, raise prices, and eliminate thousands of jobs, the report said.

The report also said the average profit margin among video-game companies is between 17% and 22%, citing estimates from S&P Global Market Intelligence.

Microsoft ( MSFT ) did not immediately respond to a request for comment from MT Newswires.

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