Market Chatter: P&G Selling China-Made Diapers at Target as US Brands Lose Share to Imported Rivals-March 2024-www.financetom.com

Market Chatter: P&G Selling China-Made Diapers at Target as US Brands Lose Share to Imported Rivals

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Market Chatter: P&G Selling China-Made Diapers at Target as US Brands Lose Share to Imported Rivals

Aug 25, 2025 5:14 AM

07:51 AM EDT, 08/25/2025 (MT Newswires) -- Procter & Gamble ( PG ) has begun selling China-made luxury "bumbum" diapers at Target ( TGT ) as Pampers and Luvs lose share in the US diaper market, Reuters reported Monday, citing sources familiar with the matter.

The move is unusual for P&G because most of what it sells in the US is manufactured domestically, according to the report.

Shifting to imports reflects rising costs of US manufacturing and P&G's effort to boost growth in baby care, Reuters said.

Procter & Gamble ( PG ) and Target ( TGT ) did not immediately respond to MT Newswires' request for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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