Match Group's Shift Toward Audience Growth to Bolster Long-Term Value, RBC Says-March 2024-www.financetom.com

Match Group's Shift Toward Audience Growth to Bolster Long-Term Value, RBC Says

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Match Group's Shift Toward Audience Growth to Bolster Long-Term Value, RBC Says

Aug 6, 2025 12:17 PM

03:04 PM EDT, 08/06/2025 (MT Newswires) -- Match Group's ( MTCH ) new chief executive officer is prioritizing audience growth over revenue or payer maximization, a shift RBC Capital Markets said could support healthier long-term growth and potential multiple expansion.

While user metrics remain in decline, they show modest improvement compared to prior quarters, with new account declines narrowing and monthly active user trends slightly better, the brokerage said in a Tuesday note.

The firm said that management displayed confidence by openly sharing its product roadmap, highlighting initiatives like double dating and Facecheck, a safety feature aimed at improving user quality and trust.

Hinge continues to outperform and is positioned as Match Group's ( MTCH ) strongest asset with acceleration expected in H2, supported by geographic expansion and product improvements, RBC added.

The firm has an outperform rating on Match Group ( MTCH ) and raised its price target to $39 from $35.

Shares of Match Group ( MTCH ) were up more than 10% in recent Wednesday trading.

Price: 37.13, Change: +3.40, Percent Change: +10.08

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