financetom
Business
financetom
/
Business
/
Mattel partners with OpenAI on Sora 2 AI video model
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Mattel partners with OpenAI on Sora 2 AI video model
Oct 6, 2025 12:14 PM

Oct 6 (Reuters) - Toymaker Mattel is partnering

with OpenAI to test the ChatGPT maker's artificial-intelligence

video model Sora 2, OpenAI CEO Sam Altman said at the company's

Developer Day conference on Monday.

"Mattel ( MAT ) has been a great partner working with us to test

Sora 2 in the API (application programming interface) and see

what they can do to bring product ideas to life more quickly. So

one of their designers can now start with a sketch and then turn

these early concepts into something that you can see and share

and react to," Altman said.

Monday's moves are the latest in a stream of announcements

for OpenAI, which sparked the modern AI boom with the launch of

ChatGPT about three years ago. Many of CEO Sam Altman's

ambitions are bold and expensive, even by Silicon Valley

standards, sparking some concern among tech investors about

whether or not AI investments are a bubble.

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Copyright 2023-2026 - www.financetom.com All Rights Reserved