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Mattel partners with OpenAI on Sora 2 AI video model
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Mattel partners with OpenAI on Sora 2 AI video model
Oct 6, 2025 12:14 PM

Oct 6 (Reuters) - Toymaker Mattel is partnering

with OpenAI to test the ChatGPT maker's artificial-intelligence

video model Sora 2, OpenAI CEO Sam Altman said at the company's

Developer Day conference on Monday.

"Mattel ( MAT ) has been a great partner working with us to test

Sora 2 in the API (application programming interface) and see

what they can do to bring product ideas to life more quickly. So

one of their designers can now start with a sketch and then turn

these early concepts into something that you can see and share

and react to," Altman said.

Monday's moves are the latest in a stream of announcements

for OpenAI, which sparked the modern AI boom with the launch of

ChatGPT about three years ago. Many of CEO Sam Altman's

ambitions are bold and expensive, even by Silicon Valley

standards, sparking some concern among tech investors about

whether or not AI investments are a bubble.

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