11:24 AM EDT, 05/21/2025 (MT Newswires) -- Mattel ( MAT ) said Wednesday it has teamed up with game studio Uken Games to develop "Mattel Match: Toybox Unlocked," a free-to-play mobile game.

The game will include Mattel brands like Barbie, Hot Wheels, Fisher-Price, Uno, Thomas and Friends, and Masters of the Universe, among others, the company said.

The game is soft launching in the Philippines and Canada, Mattel ( MAT ) said, adding that more regions will be rolled out before the official launch later in 2025.

Financial details weren't provided.

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