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Meta partners with sports eyewear brand Oakley to launch AI-powered glasses
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Meta partners with sports eyewear brand Oakley to launch AI-powered glasses
Jun 20, 2025 8:02 AM

June 20 (Reuters) - Meta said on Friday it has

teamed up with Oakley to release AI-powered smart glasses,

expanding its push into wearable tech after the success of

Ray-Ban Meta glasses.

The social media company is expanding its partnership with

Oakley and Ray-Ban-parent EssilorLuxottica amid

growing consumer interest in AI-powered wearable devices.

Meta has sold millions of Ray-Ban Meta glasses since their

launch and said its "Oakley Meta HSTN" will feature a hands-free

high-resolution camera, open-ear speakers, water resistance and

Meta AI capabilities.

The limited-edition product will be available for preorder

starting July 11 at $499, with additional products starting at

$399 launching later this summer.

Meta said the product line would roll out in North America,

Australia and several European countries, with plans to expand

to Mexico, India and the United Arab Emirates by the year-end.

The Oakley Meta HSTN will debut this month at several major

sporting events including Fanatics Fest and UFC International

Fight Week.

Smaller rival Snap said earlier this month it would

launch its smart glasses, called Specs, for consumers next year.

Companies such as Google are also exploring similar investments.

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