Meta's WhatsApp launches new AI tools for businesses to target messages in chats-February 2024-www.financetom.com

Meta's WhatsApp launches new AI tools for businesses to target messages in chats

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Meta's WhatsApp launches new AI tools for businesses to target messages in chats

Jun 6, 2024 11:36 AM

SAO PAULO, June 6 (Reuters) - Meta's on

Thursday launched AI-driven ad targeting for business messages

for the first time on WhatsApp, as it tries to wring revenue out

of the popular chat service, Chief Executive Mark Zuckerberg

announced at a conference in Brazil.

(Reporting by Andre Romani and Dani Morera in Sao Paulo;

additional reporting by Katie Paul in New York)

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