Moonstruck, a fashion brand, has recently entered the Dubai market. The company now has plans to expand its footprints in the USA and Canadian markets. It already provides its services pan-India, but as a part of international expansion, it aims to increase the reach globally.

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Moonstruck's main target audience is millennial working women, who are fashion, quality, and price-conscious. The company is bootstrapped and is looking to raise funds in the near future. Currently, the products of the company can be bought through their own website. It is also available on multiple platforms like Seashels app, Nykaa Fashion and stumbl. The products are also available in some multi-designer stores based in Kolkata, Surat, and Hyderabad, the company said.

The company said it is now planning to supply the garments to other multi-designer stores located in different parts of India.

Sharpi Singhvi, founder and CEO of Moonstruck said, “ After getting a good response in India, we decided to venture out. We git a lot of referral sales in the Dubai market. We are in talks with a few local online stores as well as multi-designer stores for the placement of our products. Also at the beginning of the next year, we will expand our footprints further in UAE, USA, and Canada. We are also planning to launch specific product line catering to the international market.”

The Global Formal Wear Market size is expected to grow from $3.4 billion in 2021, representing a CAGR of 6 percent during the forecast period of 2021-2028.

First Published:Sept 7, 2023 12:28 PM IST