10:53 AM EDT, 10/22/2025 (MT Newswires) -- Netflix ( NFLX ) remains well-positioned for long-term growth as its advertising business gains traction and profitability trends improve, Wedbush Securities said in a note Wednesday.

According to the note, Netflix ( NFLX ) is on track to more than double ad revenue in 2025 and is improving its ad business with expanded partnerships, better targeting, and more live content.

Wedbush pointed to a strong content lineup in Q4 that should support viewership as it continues to outpace competition in content spending.

The analysts also noted positive results for Netflix ( NFLX ) in its most recent consumer survey as subscribers were more likely to remain on the ad-tier or opt for the premium tier, helping the company limit subscriber churn.

Wedbush said Netflix's ( NFLX ) scale, content pipeline and ad roadmap leave upside potential to 2025 guidance.

Wedbush reiterated its outperform rating on the stock, while lowering its price target to $1,400 from $1,500.

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