NEW YORK, Oct 23 (Reuters) - Nike ( NKE ) on Thursday

said it is working on a motorized footwear system to help casual

athletes and mobility-impaired people move faster, one of four

new products it teased in its latest effort to show the world it

is still on the cutting-edge of sports technology.

Known as Project Amplify, the effort is a collaboration with

bionic footwear brand Dephy, Nike ( NKE ) announced Thursday morning. It

remains in early stages, with the product - a running shoe that

comes with an attachable, battery-charged motor - still a few

years from coming to market.

CEO Elliott Hill is betting on product innovation as a way of

turning around a sportswear juggernaut whose financial

performance has stagnated, as newer, nimbler brands like On and

Hoka have chipped away at market share. Former CEO John

Donahoe - an industry outsider who had worked as a corporate

consultant and as CEO of eBay - had shifted Nike's ( NKE ) focus to more

concrete metrics, like optimizing sales channels.

Hill said last year that righting the ship would require, among

other things, "unmatched, patented innovation" for new

products.

Nike ( NKE ) on Thursday also introduced the Mind 001 and Mind 002

shoes, which it claims can "tap into the mind-body connection,"

helping athletes' mental focus by activating "key sensory areas

of the brain via underfoot stimulation." The shoes are expected

to hit shelves in January.

The company also announced a sports jersey with cooling

technology, known as the Aero-FIT, which Nike ( NKE )-sponsored soccer

teams will wear in next year's World Cup.