NIO Inc. ( NIO ) CEO William Li reportedly welcomed new users from TikTok to RedNote.

With concerns growing over TikTok’s potential ban in the U.S. in the coming days, many users are flocking to alternative platforms like RedNote, a popular Chinese social media app, known as Xiaohongshu in China, reports CnEV Post.

In a post on RedNote, Li, who launched his personal account in September 2024, reached out to these new users, explaining a term gaining popularity in China, “Jiadian,” CnEV Post adds.

TikTok, facing a possible shutdown for U.S. users by Sunday, has fueled fears of a platform disruption, reports CNN.

If TikTok doesn’t secure a resolution through the Supreme Court or find an American owner by then, it might shut down for U.S. users.

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Earlier, many believed that while the app could be removed from app stores, existing users would still have access, CNN adds.

RedNote, which focuses on lifestyle content such as beauty, travel, and food, has also become a venue for Li to promote the NIO brand.

With 35,000 followers, Li’s presence on the platform highlights the growing interest in Chinese social media as alternatives to TikTok emerge.

NIO launched its new affordable EV brand Onvo in May. The brand started selling its first vehicle – the Onvo L60 – in late September and since then, Nio sales have been on the rise.

The Onvo L60 is a mid-size electric SUV that starts at 206,900 yuan (~$28,300) with the battery pack included, much lower than Tesla’s affordable models Model 3 or Model Y in China.

In September, NIO delivered 832 Onvo L60s despite having only a few selling days.

In October, the first full month of sales, Onvo deliveries rose to 4,319. In November, deliveries rose to 5,082, implying rising demand for the vehicle.

Price Action: NIO shares are trading higher by 1.59% to $4.165 at last check Thursday.

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