06:55 AM EST, 11/24/2025 (MT Newswires) -- NIQ (NIQ) said Monday it has become a partner in TikTok's newly launched Media Mix Modeling campaign,
a program for third-party partners who have met TikTok's requirements to qualify for a badge, the company said.
The badging is meant to indicate proficiency in media analytics, the company said,
NIQ helps advertisers measure the impact of their marketing efforts on TikTok, the company said.