SAN FRANCISCO, June 11 (Reuters) - Nvidia ( NVDA ) and artificial

intelligence search firm Perplexity on Wednesday said they are

partnering with more than a dozen AI firms in Europe and the

Middle East to refine those firms' AI technologies and

distribute them to local businesses.

Nvidia ( NVDA ) said it will work with model makers in France,

Germany, Italy, Poland, Spain and Sweden to help make AI models

in local languages become what are called reasoning models,

which are capable of carrying out more complicated tasks.

AI technologies built in English and Chinese have started to

shift to that technology, but that transition is more difficult

in languages where less training data is available.

Kari Briski, vice president of generative AI software for

enterprise at Nvidia ( NVDA ), said the company will help model makers

generate new data - known as synthetic data - in local languages

to help improve them.

"We're doing a lot of synthetic data generation to bring to

these low-resource languages and translating our reasoning data

so that they can train on it," Briski said in an interview

Tuesday. "Europe needs strong models that reflect each nation's

unique language and culture."

Once those local models are trained, Perplexity will help

distribute them in Europe, where businesses can run them in

local data centers and use them to carry out business tasks such

as researching a new topic. Perplexity CEO Aravind Srinivas said

Germany is already Perplexity's second largest market by

revenue.

"That's the kind of system we are heading to in the future,

where models are basically doing a few hours' worth of work in

one single prompt," Srinivas said.

The deal was part of a number of announcements Nvidia ( NVDA ) made

at an AI conference in Paris on Wednesday. Nvidia ( NVDA ) and Perplexity

did not disclose any financial terms of the deal.