12:30 PM EDT, 09/09/2024 (MT Newswires) -- OptimizeRx ( OPRX ) on Monday announced the launch of an artificial intelligence-driven product for marketers in the life sciences sector.

The product, called Micro-Neighborhood Targeting, will be available on the company's Dynamic Audience Activation platform and use AI to predict when consumers might be eligible for certain pharmaceutical brands.

Companies could then use that information to send targeted marketing at just the right moment, OptimizeRx ( OPRX ) said.

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