Oct 27 (Reuters) - Paramount Skydance ( PSKY ) plans to

keep much of Warner Bros Discovery ( WBD ) intact if the two

companies merge, with CEO David Ellison aiming to retain

creative teams at both studios while streamlining marketing and

distribution, Bloomberg News reported on Monday.

Reuters could not immediately verify the report. The

companies did not immediately respond to Reuters' requests for

comment.

Last week, Reuters reported Warner Bros board rejected a

nearly $60 billion offer from Paramount.

No decisions have been made on whether Paramount would

divest real estate assets tied to either company, the Bloomberg

report said, citing people familiar with the matter, adding that

under Ellison's plan, Warner Bros' HBO Max streaming service

would merge into the existing Paramount+ platform.

There are no plans to sell or spin off the cable networks of

either business, the report added. Although Paramount's CBS News

could potentially share resources with Warner Bros' CNN news

division, according to the report.

Ellison also aims to leverage emerging technologies and

artificial intelligence to ramp up production, targeting 30

films annually across the combined entities, the report said.

Warner Bros, the studio behind the "Harry Potter" and DC

Comics film franchises, announced that it would explore its

options for the sale of the company.

David Ellison's Paramount Skydance ( PSKY ) is seen as the top

contender to buy Warner Bros Discovery ( WBD ), with analysts and

experts saying the tech scion's access to deep pockets and

Washington ties give him an edge in what could be the media

industry's biggest merger in years.