NEW YORK, May 9 (Reuters) - Pilates studio operator

Solidcore is exploring options including a potential sale that

could value the fitness chain at more than $750 million,

including debt, people familiar with the matter said on

Thursday.

The company, known for its challenging 50-minute workout

classes on its "sweatlana" reformers, is working with investment

banks North Point and Piper Sandler ( PIPR ) on its sale process, the

sources said, requesting anonymity as the discussions are

confidential.

For 2024, the company expects to generate about $50 million

of earnings before interest, taxes, depreciation and

amortization and roughly $150 million of revenue, the sources

said.

Founder Anne Mahlum launched Solidcore in 2013 and sold her

stake in the fitness chain last year. The company is currently

owned by investors VMG Partners, Peterson Partners and Kohlberg

& Company.

Solidcore, Piper Sandler ( PIPR ), VMG, Kohlberg and Peterson

declined to comment. North Point did not immediately respond to

requests for comment.

Washington, D.C.- based Solidcore has over 100 locations in

25 states, and plans to expand internationally to have 250

studios globally by 2028, it said last year.

The fitness and wellness industry has traditionally been

attractive to private equity investors, due to the steady and

predictable cash flows businesses in the sector generate.

Gym chains and workout studios globally have witnessed a

rebound in their fortunes since the COVID-19 pandemic subsided,

as more consumers resumed in-person workout sessions.

Another fitness chain Barry's Bootcamp is also exploring a

sale, Bloomberg reported last month.