04:55 PM EDT, 09/05/2024 (MT Newswires) -- Postmedia Network Canada (PNC-A.TO, PNC-B.TO) on Thursday said it formed a partnership with content-creation firm Contend to launch Postmedia Studios, aimed "at transforming the Canadian media landscape."

The collaboration comes on the heels of Bill C-11, the Online Streaming Act, which mandates that all broadcasters, including digital platforms, contribute to the development, production, and distribution of Canadian content.

All intellectual property will be created, owned, and produced by Canadians, focusing on "amplifying Canadian stories through the nation's largest media network."

"Our partnership with Contend represents a significant leap forward in our commitment to nurturing Canadian talent and stories," said Vice President Content Monetization of Postmedia Network, Erika Tustin. "Through this collaboration, we aim to unlock the potential of our vast archive to inspire new content that resonates with audiences across Canada and beyond."

Projects in development include documentaries exploring "Canada's rich history, true crime series investigating infamous cases and unsolved mysteries, and sports series celebrating Canada's sports heritage and athletes, and more."

According to a joint statement, Contend and Postmedia Next "will create innovative opportunities for advertisers with a new wave of ad products targeted at specific content." Emerging and untapped content verticals along with original advertiser-sponsored IP formats will be targeted to create stand-alone content ecosystems for brands.

Post Media's Class A closed unchanged at $1.45 on the Toronto Stock Exchange.