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ProSieben sells North American digital creator business
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ProSieben sells North American digital creator business
Apr 21, 2026 7:28 AM

April 21 (Reuters) - German broadcaster ProSiebenSat.1

said on Tuesday it had sold its North American

business focused on content creators and podcasts, operated

under the brand Studio71 US, to U.S. digital content firm

Fixated.

* As a result, ProSieben now expects a moderate decline in

group revenue in 2026, compared with a previously forecast

slight decline.

* Parties agreed not to disclose the financial details of

the deal, which was closed on Monday.

* The sale comprises U.S. brand Studio71 and all its

subsidiaries.

* Studio71 US, which had been part of ProSieben since 2015,

operates an extensive content creator network and podcast

business in North America.

* Studio71's operationally independent business in

German-speaking countries remains part of the ProSiebenSat.1

Group.

* After a takeover by Italy's MFE in autumn 2025,

the broadcaster has sharpened its focus on entertainment

operations and offloaded several non-core businesses.

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