PubMatic, Western Union Expand Collaboration-March 2024-www.financetom.com

PubMatic, Western Union Expand Collaboration

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PubMatic, Western Union Expand Collaboration

Dec 3, 2024 9:38 AM

12:15 PM EST, 12/03/2024 (MT Newswires) -- PubMatic ( PUBM ) said Tuesday it has expanded its partnership with Western Union ( WU ) to include its commerce media business.

The expanded collaboration will allow advertisers to target Western Union's ( WU ) audiences with relevant messages across various channels by leveraging PubMatic's ( PUBM ) sell-side platform capabilities to improve onsite monetization while using Western union's first-party data for offsite audience extension, according to PubMatic ( PUBM ).

PubMatic ( PUBM ) shares fell 2% and Western Union ( WU ) shares slid 1.9% in recent Tuesday trading.

Price: 16.49, Change: -0.34, Percent Change: -2.02

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