Aug 6 (Reuters) - Reddit ( RDDT ) forecast third-quarter

revenue above Wall Street estimates on Tuesday, a sign that a

recovering digital ad market would draw new advertisers to the

social media platform.

The results, the company's second after Reddit ( RDDT ) went public

in March, follows bigger rival Meta's upbeat

second-quarter revenue and rosy sales forecast, driven by robust

digital-ad spending.

The earnings also fan optimism that Reddit's ( RDDT ) content

licensing deals with Alphabet's Google and

Microsoft ( MSFT )-backed OpenAI are paying off despite a

fiercely competitive social media market, as it looks to

diversify its revenue streams.

Reddit ( RDDT ) also signed deals with sports leagues, including the

National Basketball Association and the National Football League

in July, to attract a loyal sports audience and in turn create

opportunities for advertisers.

The company said it expects third-quarter revenue to be

between $290 million and $310 million, compared with analysts'

average estimate of $278.7 million, according to LSEG data.

Its daily active unique visitors increased 51%, to 91.2

million in the second quarter ended June 30, while its average

revenue per user increased about 2%, to $3.08.

"We had a strong quarter across the board and more

people are visiting Reddit ( RDDT ) than ever before," co-founder and CEO

Steve Huffman said in a statement.

Revenue for the second quarter rose 54%, to $281.2

million from a year earlier, compared with an average estimate

of $253.6 million.