March 6 (Reuters) - Reddit ( RDDT ) on Thursday launched
new tools aimed at helping people adhere to community rules and
better understand content performance, in a bid to revive user
growth after a recent slowdown.
The social media platform, like its larger rival Meta
, is investing in new tools to attract more users and
stave off competition in a crowded market.
Reddit ( RDDT ) said its "rules check" feature, currently in testing
on iOS and Android, will allow users to comply with specific
subreddit rules. This will help users adjust their posts and
avoid removal.
A new post recovery feature will let users repost
content to an alternative subreddit if their original post is
removed for rule violations.
Reddit ( RDDT ) will also offer subreddit recommendations based on
post content and inform users about criteria required to post in
particular communities.
The company said its improved post insights feature will
provide metrics on a post's performance, showing users
engagement statistics and audience interactions to improve
future posts.
In December, Reddit ( RDDT ) launched an AI-powered search tool
called Reddit Answers, currently in beta, to a limited number of
users in the U.S., which provides curated summaries of community
discussions.