May 28 (Reuters) - U.S.-based online brokerage Robinhood
said on Wednesday it was expanding its desktop platform
into the UK to extend its reach among retail investors looking
for more sophisticated trading tools.
The launch comes months after the company first unveiled the
product for its U.S. customers.
WHY IT'S IMPORTANT
Retail investors are increasingly viewing trading as an
alternative career path to build wealth and strengthen their
financial health, rather than just a hobby.
To cater to their evolving needs, firms such as Robinhood
are rolling out additional features typically reserved for more
advanced traders.
Desktop trading platforms allow users to tailor their
workspace more effectively than mobile apps. Traders can monitor
multiple charts simultaneously and execute trades faster.
CONTEXT
Robinhood's desktop platform, called 'Robinhood Legend', was
launched in the U.S. in October.
The company, which is aiming to become a broader part of its
customers' finances, also launched wealth management and private
banking services in March.
The expansion could help insulate the company from the
cyclical nature of its core trading business.
KEY QUOTES
"Retail customers are a lot more engaged in the market, a
lot more thoughtful about what they're invested in, more
interested in the news and movements and passionate about the
names they hold," Jordan Sinclair, head of Robinhood UK, said in
an interview.
Many of the traders have come to realize that trading offers
a far more efficient path to achieving financial goals than
simply parking money in low-interest accounts, he added.
(Reporting by Niket Nishant in Bengaluru; Editing by Shinjini
Ganguli)