10:19 AM EDT, 03/24/2026 (MT Newswires) -- Roku ( ROKU ) said Tuesday it has launched Howdy, its ad-free subscription video-on-demand streaming service, on Amazon's ( AMZN ) Prime Video platform in the US.

The service will be available for $2.99 per month, the firm said, adding that this is the first expansion beyond the Roku ( ROKU ) platform.

Howdy offers titles from partners including Disney Entertainment, FilmRise, Lionsgate, alongside select Roku Original titles, it said.

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