06:38 AM EDT, 08/11/2025 (MT Newswires) -- Rumble (RUM) shares rose early Monday as the video-sharing platform's second-quarter net loss narrowed year over year, while the firm disclosed its intention to acquire German artificial intelligence company Northern Data.

The company's per-share loss narrowed to $0.12 for the June quarter from $0.13 the year before, it said Sunday. Three analysts polled by FactSet expected a loss of $0.07. Revenue advanced 12% to $25.1 million, compared with the $26.8 million estimate based on the same number of analysts.

Rumble logged 51 million average global monthly active users, or MAUs, in the quarter, down from 59 million in the prior three-month period. Average revenue per user jumped 24% on a sequential basis to $0.42, due to higher subscription and licensing revenue.

Shares of the company climbed nearly 15% in the most recent premarket activity.

"With the incredible backing of Tether and the resources now at our disposal, Rumble is entering a new phase of aggressive growth," Chief Executive Chris Pavlovski said in a statement. "In the second quarter, we proved the stickiness of our platform with 51 million (monthly average users), delivered double-digit revenue growth, and built momentum through strategic partnerships."

Cryptocurrency firm Tether completed a $775 million investment in Rumble in February.

In a separate statement, Rumble said it informed AI and high-performance computing services provider Northern Data of its intent to purchase the company in a potential all-stock exchange deal. Under Rumble's proposal, shareholders of Northern Data would receive 2.319 newly issued class A Rumble shares in exchange for each share in the company.

The potential transaction is expected to give Northern Data stockholders a 33.3% total pro forma ownership in Rumble. The final exchange ratio will be determined after due diligence and negotiations, and is subject to adjustment for the potential sale of Northern Data's peak mining unit.

Rumble said it believes the potential acquisition of Northern Data will transform its AI and cloud capabilities. The company expects to integrate Northern Data's data center business and GPU-as-a-service business into its existing operations.

Tether, the majority shareholder of Northern Data, plans to support the potential deal, Rumble said.

In a separate statement, Northern Data said its management board is evaluating the offer and is "willing to entertain further discussions" with Rumble.