09:52 AM EDT, 03/19/2026 (MT Newswires) -- Sally Beauty ( SBH ) said Thursday that it has launched on TikTok Shop as of March 10, with over a thousand products expected to roll out in the coming weeks.

The company said the products include its Beauty Secrets, Beyond the Zone, ion, Proclaim, and Silk Elements brands. It said it will also include Sauce Beauty, with Iroiro and Andis planned to join at a later date.

Sally Beauty ( SBH ) said the prices of its products on TikTok Shop will be inline with those on its website. Its orders placed through the TikTok Shop will be shipped directly from its distribution centers.

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