NEW YORK, March 12 (Reuters) - SeaWorld was sued on
Thursday by Sesame Workshop, which is seeking to end their
decades-long relationship after the theme park operator
allegedly breached its obligations to promote the "Sesame
Street" brand.
Sesame Workshop said SeaWorld, a unit of United Parks & Resorts ( PRKS )
, has been its exclusive U.S. theme park licensee for 45
years, opening several "Sesame Street"-themed parks and
attractions featuring characters from the iconic children's TV
show, including Big Bird, Cookie Monster and Elmo.
But in a complaint filed in Manhattan federal court, Sesame
Workshop said SeaWorld has for a few years ignored the most
recent licensing agreement, which dates from 2017, withholding
royalties and closing sites, including Sesame Place San Diego.
According to the complaint, matters worsened in September when
SeaWorld stopped paying royalties to Sesame Workshop altogether,
and as a pretext to end the relationship made the "preposterous"
accusation that the New York-based nonprofit failed to invest in
its own brand.
"SeaWorld's rogue, retaliatory actions pose an imminent threat"
to Sesame Workshop by tarnishing its reputation, going "rogue"
in using its intellectual property, and "disappointing children
and families" who hoped to visit the closed sites, the complaint
said.
"Sesame Workshop is left with no choice but to seek termination
of the agreement and all related damages and termination fees,"
the complaint added.
United Parks and SeaWorld, both based in Orlando, Florida, did
not immediately respond to requests for comment after market
hours.
The lawsuit also seeks unspecified compensatory and punitive
damages.
In September 2024, a federal judge in Orlando upheld an
arbitration ruling that required SeaWorld to pay Sesame Workshop
more than $11 million, including interest for breaching their
licensing agreement. SeaWorld didn't pay until October 2025,
Sesame Workshop said.