Nov 6 (Reuters) - Sky News-owner Comcast ( CMCSA ) is in

talks to buy British broadcaster ITV's media and

entertainment unit, Bloomberg News reported on Thursday, citing

people with knowledge of the matter.

A person familiar with the matter told Reuters the two sides

were in talks over a deal but did not provide further details.

The deal could value ITV at around $2 billion and leave the

company with its studios division, Bloomberg reported.

Comcast ( CMCSA ) and ITV did not immediately respond to Reuters'

requests for comment.

ITV said earlier in the day that its advertising revenue

would be 9% lower in the last quarter of 2025, reflecting a

pullback by advertisers after the government put Britain on

notice of tax rises in the budget later this month.

Reuters reported earlier this year ITV held early-stage

talks with Abu Dhabi-backed group RedBird IMI about a possible

merger of their respective production businesses. French media

group Banijay was also reported to have held

discussions about a possible offer for ITV's studio business or

a full takeover.