Oct 14 (Reuters) - Netflix ( NFLX ) said on Tuesday it
will add a slate of Spotify's ( SPOT ) most popular video
podcasts to its service from early 2026, part of a new
distribution partnership aimed at broadening the streaming
giant's entertainment lineup and drawing new audiences.
The initial lineup will feature shows such as "The Dave
Chang Show" and "The Bill Simmons Podcast," but will not include
"The Joe Rogan Experience," Spotify's ( SPOT ) most-listened-to podcast
globally.
The expansion underscores Netflix's ( NFLX ) push to diversify beyond
scripted series, films and reality programming by tapping into
the growing appeal of audio-visual podcast formats.
For Spotify ( SPOT ), the partnership is expected to extend the
reach of its creators by tapping Netflix's ( NFLX ) large global
subscriber base.
The financial terms of the deal were not announced.
"As video podcasts continue to grow in popularity, our
partnership with Spotify ( SPOT ) allows us to bring full video versions
of these top shows to both Netflix ( NFLX ) and Spotify ( SPOT ) audiences," said
Lauren Smith, vice president of content licensing and
programming strategy at Netflix ( NFLX ).
Netflix ( NFLX ) said the video podcast offering will debut in the
United States in early 2026, with a wider international rollout
to follow.
The curated slate will span sports, culture and true
crime, including "The Zach Lowe Show," "The Rewatchables," "The
Big Picture" and "Serial Killers."
"This offers more choice to creators and unlocks a
completely new distribution opportunity," said Roman
Wasenmüller, vice president, head of podcasts at Spotify ( SPOT ).