Sept 25 (Reuters) - Starbucks ( SBUX ) said on Thursday
it would close underperforming coffee shops, mainly in North
America, and cut about 900 jobs as part of a restructuring plan
under CEO Brian Niccol that would cost about $1 billion.
The company has been revamping its U.S. operations under
Niccol's strategy to restore a traditional coffeehouse
atmosphere in stores by reducing wait times in a bid to revive
sales, while also trimming management layers.
"During the review, we identified coffeehouses where we're
unable to create the physical environment our customers and
partners expect, or where we don't see a path to financial
performance, and these locations will be closed," Niccol said in
a letter to employees.
Starbucks ( SBUX ) said the job cuts would be in its support teams
and added the company would also close many open positions.
The company employed about 10,000 people in non-coffee house
roles in the U.S, as of September 29, 2024.
"This is a more significant action that we understand will
impact partners and customers," Niccol said.
Overall company-operated store count in North America would
decline by about 1% in fiscal year 2025, taking into account
closures under the restructuring plan, as well as stores it has
opened so far this year, the letter said.
Starbucks ( SBUX ) is trying to reduce expenses at a time when demand
for its pricey lattes has tempered in the United States.
The company said in August it would provide a modest 2% hike
to all salaried employees in North America this year.
Starbucks ( SBUX ) is also trying to sell a stake in its China
business, which is battling increased competition and weak
demand.
The company's shares were flat in premarket trading. They
have fallen 7.7% so far this year.
(Reporting by Juveria Tabassum in Bengaluru; Editing by Leroy
Leo and Sriraj Kalluvila)