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Startup Street: Cure.fit acquires fitness facilities aggregator Fitternity
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Startup Street: Cure.fit acquires fitness facilities aggregator Fitternity
Feb 9, 2021 11:24 AM

Homegrown health and wellness platform Cure.fit has acquired fitness facilities aggregator Fitternity.

Post this acquisition, Fitternity will continue operating independently and exist as a separate platform. Cure.fit says that this move will allow the brand to scale its 'Cult Pass' which is the company's recently launched all-access pass to the best gyms and cult centres in India.

The two companies claim to have a collective user base of 3 million users with over 5,000 fitness centres spread across top 20 cities in India. To discuss the road ahead, Startup Street spoke to Mukesh Bansal, co-founder & CEO of Cure.fit and Naresh Krishnaswamy, head of growth & marketing at Cure.fit.

Also watch Startup Street - in conversation with Ashish Singhal, CEO of CoinSwitch Kuber who shared his views on India's plan to regulate cryptocurrencies.

Moreover, Sanjot Malhi of Matrix Partners India spoke about increased attention on India's direct to consumer sector.

Watch video for more.

(Edited by : Priyanka Rathi)

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