DETROIT, Sept 12 (Reuters) - Stellantis ( STLA ) is axing its Ram
1500 electric pickup, citing slow demand for full-size EV
trucks, the company said Friday.
"As demand for full-size battery electric trucks slows in
North America, Stellantis ( STLA ) is reassessing its product
strategy and will discontinue development of a full-size BEV
pickup," a company spokesperson said.
Automakers across the United States have downsized their EV
plans over the last year, a trend that will likely accelerate
with the evaporation of federal support for battery-powered
models. Full-size electric pickups have become a particularly
difficult segment for automakers, as sales of vehicles like the
Ford F-150 Lightning, Rivian R1T and Tesla
Cybertruck have been slower-than-expected.
Pickup truck drivers have clung to their gasoline-engine models
because of concerns about towing or range in electric models.
The Stellantis ( STLA ) pickup was delayed last year by former CEO Carlos
Tavares, who said the automaker needed more time to ensure the
product met its quality standards. The French-Italian-American
automaker appointed a new CEO, Antonio Filosa, in May.
Stellantis ( STLA ) said it will also rename its extended-range
electric pickup, formerly called the Ram 1500 Ramcharger, to the
Ram 1500 REV.