NEW YORK, May 21 (Reuters) - Adidas, known
for shoes with three parallel stripes, was sued on Wednesday by
Steven Madden over its alleged effort to stop the
American shoe company from selling fashion sneakers with two
non-parallel bands.
In a complaint filed in federal court in Brooklyn, New York,
Steve Madden, as the company is often known, said it has grown
"tired" of Adidas' decades of complaints about footwear whose
designs bear no resemblance to its three-stripe design.
These allegedly include objections to two Steve Madden
sneakers launched this year: Viento, which has two bands, and
Janos, whose two bands resemble the letter K.
Steve Madden said Adidas' lawyers have demanded that Viento
sales be halted because the design would likely confuse
consumers, and signaled to the U.S. Patent and Trademark Office
it may formally challenge the Janos design.
"The use of band designs on footwear is ubiquitous in the
fashion industry," Steve Madden said. "Simply put, Adidas does
not own all stripes and should not be allowed to claim that it
has a monopoly on all footwear that includes stripes, bars,
bands or any shape having four sides-parallel, straight or not."
Adidas did not immediately respond to requests for comment
outside business hours.
Like some shoe companies including Nike ( NKE ), Adidas
sometimes turns to U.S. courts and agencies to stop rivals from
selling products it considers knockoffs.
Steve Madden, based in Long Island City, New York, said
Adidas sued it twice in 2002 to challenge footwear with two
parallel stripes and four parallel stripes, leading to a
confidential settlement the next year.
The latest dispute does not arise from that accord.
Wednesday's lawsuit seeks a judgment that the Viento and
Janos designs do not infringe Adidas' trademarks or three-stripe
design, allowing Steve Madden to continue sales.
The case is Steven Madden Ltd ( SHOO ) v Adidas AG et al, U.S.
District Court, Eastern District of New York, No. 25-02847.