Six months back Arun Iyer of Lowe Lintas, Raja Ganapathy of Sequoia India, and Vineet Gupta of DDB Mudra announced their own startup Spring Marketing Capital, adding to the growing trend of top executives branching out to start their own ventures. Spring Marketing Capital is a skin in the game marketing consulting firm that will also invest in startups & provide marketing solutions to build their brand.

Storyboard’s Ankita Saxena checks-in at Spring Marketing Capital and catches up with Arun Iyer and Raja Ganpathy to find out how they are building brands.

First Published:Aug 10, 2019 2:12 PM IST