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StoryBoard: The evolvement of legacy brands in conversation with Pidilite
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StoryBoard: The evolvement of legacy brands in conversation with Pidilite
Feb 6, 2021 8:32 AM

StoryBoard caught up with Vivek Sharma, Chief Marketing Officer of Pidilite Industries on how legacy brands from this stable are evolving to match the expectations of today's consumers in these dynamic times.

He also spoke about his strategy and approach for the year 2021 and why this year is so unique and also the changed media mix for Pidilite Industries.

For this full interesting conversation, watch the video.

(Edited by : Abhishek Jha)

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