One of the largest kitchen appliance suppliers, Stove Kraft, listed on the exchanges on Friday at the price of Rs 498 on NSE, up over 29.3 percent from the issue price. Rajendra Gandhi, CMD of Stove Kraft spoke about the growth drivers ahead for the company.

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“The company is already growing at a healthy pace and cooking business is set for a very high growth from here,” he said.

“Post-COVID more and more people are cooking at home, families have started celebrating cooking, this has broadened our growth rate, it has enhanced the growth rate,” he mentioned.

“We have grown much higher rate than the industry itself and our peers. So we believe that at the price that we grow, we see ourselves at leadership,” he said.

In terms of margins and pricing strategy, he said, “While we offer value to the consumer, it keeps us at leadership at the bottomline. I can say our margins at the bottomline are as healthy as our peers.”

He believes, the company will sustain margin levels going ahead.

“With growing demand, we add lines and more units within same campus. At the moment we are experiencing high growth, so we will be investing more,” he said.

For more management commentay, watch the video

(Edited by : Abhishek Jha)

First Published:Feb 5, 2021 1:03 PM IST