07:14 AM EDT, 06/24/2025 (MT Newswires) -- TransUnion said Tuesday it is partnering with TELUS ( TU ) to implement Branded Call Display (BCD), which enables businesses to showcase their identity on incoming calls to TELUS ( TU ) mobility subscribers.

The service allows TELUS ( TU ) customers to show their business name, logo and reason for the call on the mobile display to identify incoming callers.

"Canadians need more protection against fraud and unwanted calls," said Regional President of TransUnion Canada, Juan Sebastian D'Achiardi. "We're excited to partner with TELUS ( TU ) to implement secure branded calling. This solution will help protect Canadian consumers, reducing fraud and giving them confidence to answer the phone, so they don't miss legitimate calls. For businesses, Branded Call Display will enable them to restore trust in the phone channel, reach more customers, enhance engagement and protect them from call spoofing and fraud."