March 27 (Reuters) - As the global auto world reeled
from the potential fallout of Donald Trump's new auto tariffs,
one name stood out as less affected than others -
electric-vehicle maker Tesla.
The Texas-based company's shares were the rare automotive
stock to trade in the green in U.S. action, as analysts said
Tesla's supply chain and financial performance may not be
affected by the wide-ranging levies that will affect global
shipments of both cars and car parts to the United States,
mainly due to the company's largely domestic production.
Still, that relief in the United States, where Musk has
become one of President Trump's primary advisers, tasked with
swiftly cutting federal spending, may not improve the brand's
reputation worldwide.
Tesla shares have plunged more than 40% since peaking in
mid-December as a protest movement against the EV company has
erupted in the U.S. and around the world as the Musk-led
Department of Government Efficiency has drawn heavy criticism
for going after federal workers. The stock was up about 2% on
Thursday.
The 25% tariffs are expected to disrupt the global
automotive industry, raise the cost of vehicles in the United
States, and pinch automakers' earnings. Shares of Ford,
General Motors ( GM ) and Chrysler-parent Stellantis ( STLA )
were down between 3% and 8%.
While Tesla does import some parts from around the world,
the company largely produces its vehicles in the United States.
Trump said the duties announced on Wednesday could be net
neutral or even good for Tesla, adding that his close ally Musk
did not advise him regarding auto tariffs.
Several administration officials have defended Tesla in
public comments in recent days, ranging from urging people to
buy its stock to opening investigations into vandalism at Tesla
dealerships.
Still, Musk late on Wednesday said, "To be clear, this will
affect the price of parts in Tesla cars that come from other
countries. The cost impact is not trivial."
Tesla imports lithium-ion batteries from China's
Contemporary Amperex Technology Ltd and other
automotive parts from countries such as South Korea, Japan and
Mexico, according to import filing data through the end of
February provided to Reuters by ImportYeti.
Car prices could rise by $5,000 to $15,000 if a 25% tariff
on imported cars is maintained, according to Goldman Sachs.
Automakers are likely to pass on the impact of tariffs to
customers by raising prices, and that could close the price gap
between Tesla's electric vehicle and competing gas-powered cars,
analysts said.
"Tesla is a relative beneficiary given 100% U.S. production
footprint, substantial U.S. sourcing and with Model Y competing
in a midsize crossover segment where close to ~50% of vehicles
could be subject to tariffs," TD Cowen analysts said in a note.
While Trump's tariffs may benefit Tesla in the United
States, the automaker faces mounting challenges in Europe and
Canada, where political sentiment and reduced electric vehicle
incentives are eroding its competitive position.
In Britain and the European Union, Tesla is grappling with
policy headwinds and shrinking subsidies that threaten to dampen
demand and slow its growth trajectory. Canada has frozen a
rebate program for Teslas.
"If all automakers raise prices to fully pass along tariff
impacts, this would make Tesla cheaper relative to other luxury
autos," said Seth Goldstein, analyst at Morningstar.