BENGALURU, July 31 (Reuters) - President Donald Trump's
25% tariffs on Indian goods will do little to slow the role of
the Asian country as a key hub for manufacturing iPhones, even
when it means more expensive smartphones for U.S. consumers,
analysts and industry executives said.
Apple ( AAPL ) has realigned its India exports to almost exclusively
serve the U.S. market, with nearly all the $3.2 billion-worth
iPhones exported by Foxconn from India going to the United
States between March and May.
It's "too early to say" if recent events or future changes
in Trump's stance will alter Apple's ( AAPL ) manufacturing plans in
India, an industry executive familiar with Apple's ( AAPL ) strategy
said. "These plans are made with a longer window."
Trump on Wednesday imposed a 25% tariff on goods imported
from the country, effective Friday, a move that sent jitters
across India Inc, though some view it as a negotiation tactic.
For Apple ( AAPL ), India is now central to its strategy of
diversifying manufacturing beyond China, where geopolitical
pressures have pushed it to consider alternative bases.
India supplied 71% of all iPhones sold in the U.S. market
between April and June, up from 31% a year earlier, driven by a
corresponding decline in shipments from China, according to
Counterpoint Research.
Despite the newly announced tariffs, manufacturing iPhones
in India would continue to remain cost-competitive, with
expenses lower than when Apple ( AAPL ) began production there eight
years ago, narrowing the cost gap with China, analysts said.
Factors like growing local component availability, federal
government incentives, and wages nearly half those in China have
positioned India as one of the top two iPhone-producing
countries, alongside China.
"Making supply chain adjustments, particularly with new
iPhone models nearing release, is unlikely due to the complex
factors involved. It is expected to be business as usual,
especially with a resilient supply chain like Apple ( AAPL )," said Tarun
Pathak, a research director at Counterpoint.
TRUMP'S IRE
Trump has repeatedly targeted Apple ( AAPL ) for making U.S.-sold
iPhones outside the country by threats including
company-specific tariffs, but hurdles like high costs,
technological shortcomings, and legal issues have stood in the
way.
In May, he recalled telling Apple ( AAPL ) CEO Tim Cook: "we put up
with all the plants you built in China for years ... we are not
interested in you building in India, India can take care of
themselves".
Apple ( AAPL ) would rather absorb the higher costs for iPhones sold
in the United States than to slam the breaks on its India
expansion, said Faisal Kawoosa, chief analyst at Indian research
firm Techarc.
"Given that sales in the U.S. are largely operator-driven
and sold as part of plans, it might mean adding a few more
dollars to monthly plans rather than giving an upfront blow to
consumers".
(Reporting by Munsif Vengattil in Bengaluru;
Editing by Ros Russell)