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Uber One program boosts user engagement, bookings
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Company announces $20 billion stock buyback program
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Uber ( UBER ) projects Q3 bookings above estimates
Aug 6 (Reuters) - Uber ( UBER ) unveiled a $20 billion
stock buyback program and forecast its third-quarter bookings
above Wall Street estimates on Wednesday, as the ride-hailing
and delivery services company benefits from growing adoption of
its paid loyalty program.
The company said members for its $9.99 "Uber One" program
jumped 60% in June to more than 36 million from a year earlier,
and more than one-third of its bookings were coming from them.
These users are crucial for Uber ( UBER ) as they engage with both
its services, generating more than three times the profit
compared to that from users who use just one service.
To draw more people to the loyalty program, Uber ( UBER ) held a
week-long event in May that offered discounts and deals across
rides, food delivery and groceries. The company added half a
million users over the course of the week, Uber ( UBER ) said on
Wednesday.
Both Uber ( UBER ) and rival Lyft ( LYFT ), which reports results
after markets close, are under investor pressure to prove that
they can maintain growth even as the North American ride-hailing
market saturates.
Uber ( UBER ) expects current-quarter gross bookings, a measure of
the total dollar value of transactions, to be between $48.25
billion and $49.75 billion, while analysts' estimate $47.3
billion, according to data compiled by LSEG.
The forecast followed a better-than-expected 18.2% jump in
gross bookings in the second quarter that was powered by a 24.6%
rise at Uber's ( UBER ) delivery business and an 18.8% growth in its
mobility unit.
Uber ( UBER ) benefited in the June quarter from increased commuter
demand during weekdays, with riders using its "Price Lock Pass"
to take over six additional monthly commute trips on average.
The subscription, which offers fixed pricing on selected
routes for $2.99 a month, is part of Uber's ( UBER ) broader strategy to
drive habitual usage, and is now available in more than 10 major
cities across the U.S. and Brazil.
Uber's ( UBER ) second-quarter net income rose to 63 cents per share
from 47 cents a year earlier, in line with estimates, according
to data compiled by LSEG.
The company expects adjusted core profit of $2.19 billion to
$2.29 billion for the current quarter, largely above analysts'
average estimate of $2.22 billion.
Uber ( UBER ), which does not own technology for robotaxis, is
betting on partnerships in the sector to boost growth in its
mobility segment in the coming years.
The company now has more than 20 tie-ups in the hotly
contested self-driving technology space, including its latest
partnership for self-driving vehicles with electric-vehicle
maker Lucid and startup Nuro.
Uber's ( UBER ) latest buyback program adds to the $7 billion
authorization announced in early 2024.
(Reporting by Akash Sriram in Bengaluru; Editing by Shinjini
Ganguli)