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Uber bets on loyalty program to drive growth, unveils $20 billion buyback plan
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Uber bets on loyalty program to drive growth, unveils $20 billion buyback plan
Aug 6, 2025 4:15 AM

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Uber One program boosts user engagement, bookings

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Company announces $20 billion stock buyback program

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Uber ( UBER ) projects Q3 bookings above estimates

Aug 6 (Reuters) - Uber ( UBER ) unveiled a $20 billion

stock buyback program and forecast its third-quarter bookings

above Wall Street estimates on Wednesday, as the ride-hailing

and delivery services company benefits from growing adoption of

its paid loyalty program.

The company said members for its $9.99 "Uber One" program

jumped 60% in June to more than 36 million from a year earlier,

and more than one-third of its bookings were coming from them.

These users are crucial for Uber ( UBER ) as they engage with both

its services, generating more than three times the profit

compared to that from users who use just one service.

To draw more people to the loyalty program, Uber ( UBER ) held a

week-long event in May that offered discounts and deals across

rides, food delivery and groceries. The company added half a

million users over the course of the week, Uber ( UBER ) said on

Wednesday.

Both Uber ( UBER ) and rival Lyft ( LYFT ), which reports results

after markets close, are under investor pressure to prove that

they can maintain growth even as the North American ride-hailing

market saturates.

Uber ( UBER ) expects current-quarter gross bookings, a measure of

the total dollar value of transactions, to be between $48.25

billion and $49.75 billion, while analysts' estimate $47.3

billion, according to data compiled by LSEG.

The forecast followed a better-than-expected 18.2% jump in

gross bookings in the second quarter that was powered by a 24.6%

rise at Uber's ( UBER ) delivery business and an 18.8% growth in its

mobility unit.

Uber ( UBER ) benefited in the June quarter from increased commuter

demand during weekdays, with riders using its "Price Lock Pass"

to take over six additional monthly commute trips on average.

The subscription, which offers fixed pricing on selected

routes for $2.99 a month, is part of Uber's ( UBER ) broader strategy to

drive habitual usage, and is now available in more than 10 major

cities across the U.S. and Brazil.

Uber's ( UBER ) second-quarter net income rose to 63 cents per share

from 47 cents a year earlier, in line with estimates, according

to data compiled by LSEG.

The company expects adjusted core profit of $2.19 billion to

$2.29 billion for the current quarter, largely above analysts'

average estimate of $2.22 billion.

Uber ( UBER ), which does not own technology for robotaxis, is

betting on partnerships in the sector to boost growth in its

mobility segment in the coming years.

The company now has more than 20 tie-ups in the hotly

contested self-driving technology space, including its latest

partnership for self-driving vehicles with electric-vehicle

maker Lucid and startup Nuro.

Uber's ( UBER ) latest buyback program adds to the $7 billion

authorization announced in early 2024.

(Reporting by Akash Sriram in Bengaluru; Editing by Shinjini

Ganguli)

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