LONDON, March 17 (Reuters) - Britain must leverage its

strengths to influence how artificial intelligence is deployed

around the world, DeepMind founder Demis Hassabis said on

Monday, as the AI research firm's owner Google announced

upgrades to its offering in the country.

Hassabis, who founded DeepMind in London in 2010 and sold it

to Google four years later, said Britain's top

universities and talent pool put it at technology's cutting

edge.

"It's more important than ever that we are at the forefront

of these technologies as a country, both economically but also

geopolitically to influence how these technologies end up

getting deployed and used around the world," he said.

British Prime Minister Keir Starmer said during a White

House visit last month that the United States and Britain were

working on an economic deal, with advanced tech at its core.

Separately on Monday, Google Cloud rival Oracle

announced that it planned to invest $5 billion in Britain over

the next five years to meet growing demand for its cloud

services.

It said the investment would help the British government

deliver on its vision for AI innovation and adoption.

DeepMind's Hassabis also called for the creation of

international standards on the use of copyrighted material in

the development of AI models.

"The complication is that these models are kind of global,

they're used everywhere," he said.

He was speaking at a Google AI event after Google Cloud

announced new products, including expanded UK data residency for

Google Agentspace, its work productivity tool.

Google also said it would add its Chirp 3 audio generation

model, which uses voices with human-like intonation, to its

Vertex AI platform on Google Cloud from next week.