10:08 AM EDT, 03/12/2026 (MT Newswires) -- United Rentals ( URI ) said Thursday it has launched "Equipment Agent," an artificial intelligence-powered tool designed to provide automated machinery recommendations for the rental industry.

The digital assistant allows customers to describe project needs in plain language to receive tailored equipment suggestions, the company said, adding that the interface compares specifications, including capacity, reach, and terrain limitations, to help users select the correct tools for specific jobs.

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