01:10 PM EDT, 08/29/2024 (MT Newswires) -- (Updates to include details from Powerade's statement throughout.)

Coca-Cola's (KO) Powerade sports drink brand said Thursday it has rolled out a national marketing campaign ahead of the college football season.

Powerade said the campaign showcases its investment in college sports and features some of the top college football players, including University of Georgia quarterback Carson Beck and Louisiana State University quarterback Garrett Nussmeier.

The brand also said it is teaming up with more than 35 college athletes for name, image and likeness deals to boost its digital and social media content.

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