05:18 AM EDT, 10/03/2025 (MT Newswires) -- (Updates with the stock price movement in the headline and the first paragraph.)

Rumble (RUM) shares were up nearly 13% in recent premarket activity Friday after the company said overnight it formed a partnership with artificial intelligence company Perplexity to support AI-powered search and content discoverability across its video platform.

Perplexity's AI tools will be integrated into Rumble.com and promoted across its advertising network, including the rollout of the new Comet product, Rumble said late Thursday.

Rumble will also launch a joint subscription bundle combining Rumble Premium with Perplexity Pro.

Search integration will be introduced in phases, while the subscription offer and Comet promotions will begin alongside the new features, Rumble said.