07:33 AM EDT, 08/07/2024 (MT Newswires) -- (Updates with more details throughout.)

Social media platform X has filed an antitrust lawsuit in US District Court for the Northern District of Texas against the Global Alliance for Responsible Media and its members, multiple media outlets reported Tuesday.

X claims that the group illegally influenced marketers and ad agencies to encourage an ad boycott against the social-media platform over safety standards.

Members of the group, which include Unilever ( UL ) , CVS Health ( CVS ) , Mars and Orsted, did not immediately respond to MT Newswires' request for comment on the matter.

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