Sept 12 (Reuters) - Alphabet's Google on

Friday failed to persuade a U.S. appeals court to further freeze

an order forcing it to make sweeping reforms to its app store

Play while it challenges the decision in a lawsuit by "Fortnite"

video game maker Epic Games.

The San Francisco-based 9th U.S. Circuit Court of Appeals

denied Google's request to continue its pause of the order,

which requires the technology company to restore competition by

allowing users to download rival app stores within its Play

store and by making Play's app catalog available to those

competitors, among other reforms.