NEW YORK, Sept 9 (Reuters) - The U.S. Federal Trade
Commission will urge a federal judge in New York to block
Tapestry's $8.5 billion merger with rival handbag maker
Capri Holdings ( CPRI ) at a trial beginning on Monday, arguing
it will eliminate fierce competition in the market for
"accessible luxury."
The FTC argues the merger announced in August 2023 would
eliminate head-to-head competition between Tapestry's Coach and
Kate Spade brands and Capri's Michael Kors' brands, which has
resulted in better prices, discounts and promotions for
consumers and wages and workplace benefits for employees.
The deal would also give Tapestry a dominant share of the
"accessible luxury" handbag market, a term coined by Tapestry to
describe quality leather and craftsmanship handbags at an
affordable price, the FTC said in its April lawsuit.
Tapestry, in response, argues that the FTC's analysis
misunderstands the handbag marketplace and the way consumers
shop, and that "accessible luxury" is a notional concept. The
U.S. handbag market, they say, is highly fragmented and
competitive with low barriers to entry and fickle consumer
tastes.
The FTC has sued to block several mergers over the past
year, making for a busy schedule.
The antitrust regulator is currently fighting to block
supermarket chain Kroger's ( KR ) acquisition of Albertsons ( ACI )
in a federal court in Portland, Oregon and has also sued
to block the $4 billion acquisition of Mattress Firm by mattress
manufacturer Tempur Sealy International ( TPX ).
Monday's trial, overseen by District Court Judge Jennifer
Rochon for the Southern District of New York, is expected to
last for a week and a half.
The brands are likely to call Jeff Gennette, the former CEO
of Macy's, to testify about the range of handbag choices
available to shoppers, while the FTC is expected to offer
evidence about the physical similarities between each company's
bags and how Americans respond to changes in handbag prices.
The trial follows the merger's approval by antitrust
regulators in Japan and the European Union earlier this year.