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Visa, Analytic Partners Collaborate on Commercial Analytics for Merchants, Brands
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Visa, Analytic Partners Collaborate on Commercial Analytics for Merchants, Brands
Oct 17, 2024 1:28 PM

08:43 AM EDT, 10/16/2024 (MT Newswires) -- Visa (V) said Wednesday it is working with Analytic Partners to help merchants and brands improve the return on advertising investments through commercial analytics.

The multiyear partnership aims to bring marketing spend optimization analytics to clients by combining Visa's merchant relationships and consumer-spend insights with Analytic Partners' commercial decision-making platform.

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