JERUSALEM, Aug 7 (Reuters) - Wix.com ( WIX ) beat

second-quarter net profit expectations on Wednesday boosted by

price hikes and by its artificial intelligence (AI) and Studio

products for designing advanced websites.

The Israeli company posted earnings of $1.67 per diluted

share, excluding one-time items, up from $1.26 cents per share a

year earlier. Revenue for the April-June quarter grew 12% to

$436 million.

Analysts expected Wix to earn $1.35 per share excluding

one-time items on revenue of $434 million, LSEG data showed.

Wix raised its full-year revenue outlook to $1.747-$1.761

billion, for annual growth of up to 13%. It expects

third-quarter revenue of $440-$445 million, up 12-13%.

Wix said its outlook reflected the continued expectation

that annual bookings growth will accelerate to 16% in the second

half of 2024.

"Acceleration is expected to be driven by continued Wix

Studio outperformance, benefits from our AI products and our

expanded commerce platform, as well as strong user uptake of the

price increase implemented earlier this year," it said.