May 8 (Reuters) - Wedding-dress designer and influencer

Hayley Paige Gutman convinced a New York federal court on

Wednesday to give her total control of "Hayley Paige"

social-media accounts amid her dispute with JLM Couture ( JLMCQ ) over

their broken partnership.

U.S. District Judge Laura Swain reversed her previous

decision that gave wedding-dress maker JLM sole control of the

Instagram and Pinterest accounts but upheld an order banning

Gutman from using the "Hayley Paige" name and promoting or

selling competing dresses for five years.

JLM attorney Sarah Matz of Adelman Matz in a statement said

the social-media decision was "not meaningful" and involved an

"empty" Instagram account, as "all of the important aspects of

the injunction and prior rulings remain in place."

Gutman's attorneys at Haynes and Boone said in a statement

that they are "thrilled for Ms. Gutman and her million-plus

followers."

Gutman, who has since changed her professional name to

Cheval, was the maker of "Hayley Paige" wedding dresses until

2020. She signed on to design dresses for New York-based JLM in

2011.

JLM said in its 2020 lawsuit that Gutman locked the company

out of "Hayley Paige" social media, promoted products from other

companies and violated a noncompetition agreement after contract

negotiations broke down.

U.S. District Judge Laura Swain granted JLM a preliminary

injunction in 2021 that blocked Gutman from competing with the

company until the end of their contract, gave JLM control of

"Hayley Paige" social-media accounts and prevented her from

using the "Hayley Paige" name in advertising.

The 2nd U.S. Circuit Court of Appeals affirmed part of

Swain's decision in January but told the judge to reconsider who

should control the accounts and whether the noncompetition

agreement was too restrictive. Swain gave JLM and Gutman joint

access to the accounts in a March ruling.

Swain on Wednesday dissolved her order that granted JLM

control of "Hayley Paige" social media, and said that the

evidence indicated that Gutman originally owned the accounts and

never transferred them to the company.

The judge also affirmed that Gutman could not compete with

JLM until the end of the noncompetition agreement in December

2025.

The case is JLM Couture Inc ( JLMCQ ) v. Gutman, U.S. District Court

for the Southern District of New York, No. 1:20-cv-10575.

For JLM: Sarah Matz and Gary Adelman of Adelman Matz

For Gutman: Joe Lawlor, Richard Rochford and Tiffany Cooke

of Haynes & Boone

Read more:

Dressmaker can block designer Hayley Paige from using her

own name trademark, court says

Hayley Paige wedding-dress dispute again sent back to

federal court

(Reporting by Blake Brittain in Washington)